Blogging - Just Get on With It!

I've read, in many sources, that blogging is a must for we independently published authors. Social media in general is a must, actually, and I find I excel at some more than others. I'm particularly fond of Instagram, which allows me to explore my work and my life as an author through imagery. The fact that it links up to my other social media accounts like Facebook and Twitter is a bonus (I don't tweet enough either) . Snapchat is a new one for me, and a bit baffling as I try and figure out how it should work for my brand and Wattpad is quite good if only I'd use it regularly. In fact, I could say that about all social media, but it is the blog that continues to vex me. I just can't seem to get into it.
Perhaps I need to force a habit - the weekly blog. My fear is that I'll just chatter inanely, rather like I do in real life, with no substance. Perhaps not though. Of course it doesn't have much reach at this point without followers, but of course, that may change if I actually did it. So, Google Calender and Microsoft Notebook is set to have me blather here on a weekly basis. Perhaps it'll be about writing or perhaps not. Hopefully, you'll stop by and see.