If one were to peer into my social media consciousness, one would see no end of memes saying, 'Write!" or some iteration of that most basic message. As a writer, it is considered one of the cardinal rules that you should write something every day. It's a rule I've rarely followed as life tends to get in the way, especially when it's cycling, kayaking, and hiking weather. In the winter is when I try to push myself to pump out the words since my outdoor activities listed above, are curtailed a little bit by wind and rain. Sadly, not so much this winter.
I suspect it began with an incomplete NaNoWriMo. I hit about 36,000 words on a novel that's been sitting about for a while and then a new puppy ended that as well as an ongoing kitchen reno. I was ultimately satisfied with the effort - adding 36,000 words is no failure, but it still tasted a bit sour. A busy winter with volunteering in different organizations has augmented that lack of time until I find myself having gone weeks without writing. Yes, a bit of editing has been done and I continue to struggle to find a cover artist, but nothing substantively new. Which, of course, makes my social media stream seem a bit hypocritical. 
I had planned to work on a new contemporary fantasy as well as plug away at book three of my military scifi series, but both of these feel stalled. In the end, if nothing else, working on my blogging schedule is a form of writing, so I will endeavor to continue this. 

I've read, in many sources, that blogging is a must for we independently published authors. Social media in general is a must, actually, and I find I excel at some more than others. I'm particularly fond of Instagram, which allows me to explore my work and my life as an author through imagery. The fact that it links up to my other social media accounts like Facebook and Twitter is a bonus (I don't tweet enough either) . Snapchat is a new one for me, and a bit baffling as I try and figure out how it should work for my brand and Wattpad is quite good if only I'd use it regularly. In fact, I could say that about all social media, but it is the blog that continues to vex me. I just can't seem to get into it.
Perhaps I need to force a habit - the weekly blog. My fear is that I'll just chatter inanely, rather like I do in real life, with no substance. Perhaps not though. Of course it doesn't have much reach at this point without followers, but of course, that may change if I actually did it. So, Google Calender and Microsoft Notebook is set to have me blather here on a weekly basis. Perhaps it'll be about writing or perhaps not. Hopefully, you'll stop by and see.